Beyond Social
Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! We're the sensation turning the social game on its head – faster than you can double-tap a Gary Vee motivational post!
In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending. Tune in every Wednesday with our super hosts, Reggie and Vitaly (who could give late-night TV hosts a run for their money) along with the crème de la crème of the Vista Social team and surprise marketing expert guests!
Whether you're a social media master, a digital marketing newbie, or just in it for the memes, you're not going to want to miss it! Why? We're serving Social Media strategy with a side of SaaS. Tune in!
Beyond Social
Organic LinkedIn Is Still the Best ROI in B2B. Here's How.
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Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend for the year, Vector made organic LinkedIn its single biggest lead source. In this episode of Beyond Social, Jess joins hosts Chris Cunningham and Reggie Azevedo to break down the B2B LinkedIn strategy behind those results.
Jess covers how she built her own LinkedIn audience by committing to posting every weekday for a year, how she helps Vector's founders and team show up consistently on social media without sounding generic, and why borrowing B2C creative thinking is the biggest competitive advantage in B2B content marketing today.
The conversation also digs into AI and content creation, specifically how social media managers can use tools like Claude to scale without losing their authentic voice, and why human storytelling will always be the thing that cuts through.
If you manage social media for a B2B brand, agency, or enterprise team, this one's worth your full attention.
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